It all started with a journey, as great adventures often do. In 2013, a group of friends shared an unforgettable experience in the African desert, discovering the incredible beauty of the world and the richness of its diverse cultures. From there, In Itinere was born, a project dedicated to promoting the exchange of experiences between travelers and connecting people with a common passion for discovery.

The journey inspired us to do more. We decided to combine our passion for adventure with innovation and sustainability, giving life to Native to Wear. Through our start-up, we developed an innovative and eco-friendly thermal underwear, reflecting the values that guide us: quality, respect for the environment, and social commitment.